Wednesday, June 13, 2007

WOW! PayPerPost Gets $7Million in Funding

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Wow… and I never thought the sponsored blogging market would get this big. Payperpost just annouced it recieved $7 Million in series B funding. Its amazing that PPP had created such an huge market pretty fast. I guess its natural, after all they are giving bloggers an alternate avenue of getting revenue and for advertisers a unique way of advertising. Not to mention, for those of us with personal blogs, it pays out much better then running ads, after all most of our post do not really center around a specific topic, hence it is hard to have targetted advertising. But for PPP, its different, we blog about the topic of the opp. Of course with paid blogging, comes with it blog ethics. When blogging about something, you gotta be honest about it and always disclose that it is a paid post. That's why its just best to take opps that are in accordance with your interests.

Anyway, in celebration of the funding, PPP will be having a 7 day promotion called Lucky 7's. Between noon today and noon next Tuesday Opps of $10.77, $70 or $700 will be released! I am gonna camp the PPP website for a while :)

The Press release:

The PayPerPost Revolution Accelerates, Sponsored
Blogging Marketplace Secures $7 Million Series B

Draper Fisher Jurvetson leads round and joins Board of Directors

ORLANDO, FL – (June 12, 2007) – PayPerPost, the leading marketplace for advertisers to reach bloggers and other consumer content creators, today announced it has completed a $7 million second round investment led by Draper Fisher Jurvetson, an investor in the company's Series A and one of the world’s leading high-technology venture capital firms. The financing brings the total amount of capital raised by PayPerPost to over $10 million, giving the company considerable resources for further development as the industry’s leading Consumer Generated Advertising marketplace. Additional participants in the round include existing investors Inflexion Partners and Village Ventures as well as new investor DFJ Gotham. With this investment, DFJ Managing Director Josh Stein also joins PayPerPost’s Board of Directors.

“PayPerPost created this exciting new advertising space and has established itself as the industry leader,” said Ted Murphy, chief executive officer of PayPerPost. “Although we’ve only used a portion of our first round capital, this added support from investors unlocks significant growth potential. Our content creator and advertiser ROI metrics clearly demonstrate the upside for PayPerPost’s model. We intend to use this capital to build the infrastructure, visibility and professional expertise necessary to reach and retain a greater network of advertisers and content creators than ever before.”

Since its founding in June of 2006, PayPerPost has signed more than 6,500 advertisers to its groundbreaking service, which has enabled Consumer Content Creators to be compensated for their efforts discussing specific companies, products or services via blogs, videos or other media. The content creators are required to disclose relationships with advertisers on their blog, providing transparency for the end reader. Over 125,000 Internet postings, most in the form of blogs, have already earned money for their creators through PayPerPost’s innovative marketplace. PayPerPost recently released PayPerPost Direct, a disruptive new service that allows advertisers to contract and negotiate directly with individual bloggers they identify through a safe, managed system.

“PayPerPost has laid a strong foundation for the future,” noted Tim Draper, founder and managing director of Draper Fisher Jurvetson. “It continues to attract a critical mass of participants from both the advertising and blogging communities. Analogous to Overture’s sponsored search model, we believe PayPerPost’s business model holds disruptive potential and will enable the company to thrive in the evolving paid-content arena.”

To mark the $7 million dollar funding, PayPerPost has launched a new website detailing the company’s service offering at Bloggers and advertisers can easily sign up at the site and begin leveraging the self service marketplace.


At 8:01 AM, Blogger Ridzuan Ashim said...

argh...i was camping the whole night...then i showered...then i realised it was during that short window that i missed the $700 opp.

tough luck. haha

At 8:51 AM, Blogger ar zhou said...

darn, and I went to bed :(

oh well there is still the entire week :)


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